Mistakes can be measured!
'Task Error' is another success metric I follow to measure the #uxdesign success of the product. It has helped me measure how well users...
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Aparna Ghantasala
Aparna Ghantasala
Mar 1, 2021
Can Task Time measure the success of UX Design?
Measuring #uxdesign success is essential while creating human-centered products. But, how can we measure what a person is feeling,...
Aparna Ghantasala
Mar 1, 2021
User Research- Ask the right questions
As Designers, we may be in a hurry to get to the solutions but it is important for us to pinpoint the right problem and solve for the...
Aparna Ghantasala
Nov 4, 2020
Smart Speaker: Privacy is the need of the hour
I worked on a User Experience project call SAFOME in April 2020, which focused on the privacy of user as they interact with smart...
Aparna Ghantasala
Jul 2, 2020
The middle ground- Can Smart Speaker users feel Safe while Companies collect personal data?
Smart Speakers have widely publicized issues with privacy, data collection. Can UX Designers make users feel safe?
Aparna Ghantasala
May 24, 2020
Let us bring order in chaos. UX Response to COVID-19.
We can’t be swallowed into this huge wave of panic! Why is the pandemic creating chaos? Is panic buying a problem?
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